Implication for congregation of Light imagery and words.

"Techniques used in advertising, public relations, and journalism help explain how light can so effectively attract and persuade."
The implication for congregation is first,images are here to stay and need to be taken seriously when conveying any messages inside and outside the worship community. Images are powerful tools of manupulation and persuasion when used in specific and calculated contexts. Also they can be computer manipulated to suit the desired message the communicator wants to get across. For the congregation it is important that when images are used to attract and persuade, it opens them up to an authentic encounter of Jesus in their midst and not to some distorted worldly view of what is valuable. The example of this that struck me was the point made about how do we advertise our Church on the Web-site. Do we put a picture of a beautiful women on the Home-page depicting that this is us; or do we put some ordinary looking people on the home-page; or do we not use any images of people at all. Words chosen need to work in tandum with carefully crafted images that add meaning to the message that is being conveyed to, and by, our congregations.